Application of situated learning theory in practical teaching of marketing courseChinese Full Text
YANG Xue;School of Management,Xuzhou Institute of Technology;
Abstract: Situated learning theory emphasizes that knowledge shall be perceived in situation and developed in practice.Marketing is a course with strong practicalness.Integrating teaching ideas and methods into practical teaching of marketing course,we afford opportunities of using knowledge and tools in realistic situations to students through establishing real situation and building practice communities,which helps to strengthen internalization and development of knowledge and improve practical teaching effect of the course.
- DOI：
10.19712/j.cnki.jsjyxb.2015.01.020
- Series：
(C) Architecture/ Energy/ Traffic/ Electromechanics, etc; (H) Education ＆ Social Sciences; (J) Economics ＆ Management
- Subject：
Higher Education; Trade Economy; Market Research and Information
- Classification Code：
G642.4;F713.50-4
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